Hurricane Katrina Essay Example | Topics and Well Written Essays - 500 words - 2

Hurricane Katrina - Essay Example This was positively considered by the European Union and help was sent. In terms of positive response, the local government was more positive than the federal government and the state government. Within the first week of the hurricane, the federal government dispatched ten billion dollars as aid package and also deployed seven thousand troops from the National Guard. Firefighters were also relocated to the affected areas. The Mexican government which had just taken office, offered two hundred members from the National Guard to help the victims. Repair crews were sent to the areas affected so as to restore power to the various industries affected by the hurricane. Before the crisis struck, equipments were sent out of the city so as to give space for evacuees (Gallup & Newport, 2007). The metrological department had warned of a major Hurricane occurring, but the response did not reflect the earlier warning. The White House wanted the response in Louisiana to be federalized since the governor was a democrat and not a republican. The White House denied these allegations claiming that there was no political consideration when dealing with the situation, though there was proof that the whole situation was politicized (Brasch, 2006). The Stafford act which dictates that the localities should make a contribution of 10 percent of the reconstruction and clean-up services was not waived unlike in previous Hurricanes. Evacuations were not ordered in cities like New Orleans until 24 hours before the Hurricane struck. The Plaquemines Parish was not late to order evacuation though. The National Guard sent from Mexico was snarled by the state government, this made them to arrive five days into the crisis. The vice president ordered that the electricity line be repaired; this electricity line only restored power to the pipeline which sent oil to the northeast. This move by the vice president delayed the restoration of electricity to the hospitals in the

Application of Pricing Strategies in Marketing Activities Assignment

Application of Pricing Strategies in Marketing Activities - Assignment Example In the second situation, a new company is manufacturing a dishwater detergent similar with other competitor’s detergent.   Mainly, for such a company, their objective would be to make sales in a highly competitive environment. Due to the increased cost of manufacturing the detergent, the company also intends to generate enough money to recover this cost as fast as possible. With such a case scenario, marketers may decide to use full cost pricing. With this strategy, the company intends to recover all cost of production, both valuable and fixed cost. Marketers only determine cost of goods and services after calculation of all the cost, hence may not mind so much on the generated profits. Another strategy relevant for this case would be penetration pricing strategy.   With strategy the company reduces prices for their products with the intention to penetrate a competitive market, where companies may be selling similar products for the same markets.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the third case scenario, determining how much to sell for a new product in area where competitors are likely to sell the same product requires proper decisions by marketers. In this case, as new business in a competitive environment, the company must firstly be in a position to get valuable market share.   In order to have this company make sales for the new iPhones, marketers may decide to use promotional pricing. In this strategy, companies set prices lower than the normal price list temporarily in order to attract new customers.