Sociology class Essay Example | Topics and Well Written Essays - 250 words

Sociology class - Essay Example The body is an aggregate of groups like the hands performing its tasks, the feet performing a different job, the head of another and so on and the different parts do not perform the same functions but are still interrelated with each other that one part cannot survive without the other. The same is true with human existence wherein people may be grouped in one way or another like the differentiation of jobs, interests and specializations but still each group can not tell the others that they are to live independently from them. Likewise, in the smaller scale, individuals are not able to do so because it is the characteristic of a human being to have a social life as the old adage goes, ‘no man is an island’. The study of human relations is given so much attention because somehow, all aspects of our lives are closely knit. There are principles in parenting that can be applied in being the father or leader of an organization or a manager of some business. Likewise, what is learned from a successful businessman can be learned by the laymen for him to apply in his parenting skills and improve his family’s financial status. Individuals may have their own lives but are still linked to others because of their need and so with social systems.

Who am I in Nursing Leadership - Discussion Essay

Who am I in Nursing Leadership - Discussion - Essay Example Through different seminar that I attended I learned how to become an exceptional charge nurse with good conflict management styles. This paper tries to evaluate the role of leaders in nursing as a profession. The biggest challenge the leaders in the field of nursing face in line with their duties is staffing challenges (Hagler, 2015). This follows the fact that as the economy recover, more of the nurses leave the job markets. The available data supports this current concern and that we need to find nurses who have critical thinking and are moving away from being oriented towards their earning but to be oriented toward their tasks. There should be health care reforms on the revamped functions of the nurses that give the nurses an opportunity to be prepared to deal with the very complex issues relating to health care and even issues dealing with the comprehensive patients in their homes and even within the community level. A lot of the nurse leaders expect that all the nurses to be greatly involved in shaping the health care debate were they establish more interest on the health care legislations. The leaders are encouraging the associations to speak to the law and policy makers about the greater issues affecting nursing. How effective leadership contributes to the proposed improvement remains the central

Impact of Instant Messaging on Society

Impact of Instant Messaging on Society Instant messaging can be defined as a type of internet communication tool that holds up two or more people logged on to an instant messaging service. (Jiang, 2006) In early 1990s, many people started using internet and creative developer created a chat-room like software for people around the world to communicate with each other in real time. Thats when Instant Messenger started to be popular after a well-known company, Mirabilis, introduced ICQ stands for I seek you in November 1996, a free instant-messaging utility that allows people to chat whenever the client is running and on-the-line. In 1997, American Online (AOL), considered the pioneer of the online service community, gave its users the ability to talk in real time with each other through chat rooms and instant messages and acquired Mirabilis and ICQ in June 1998. In general, the ICQ model is the basis for most instant messaging utilities on the market today. (Tyson Cooper, 2001) Due to the extensive use of instant messagin g, it is so beneficial to people to build relationship and extend their social network around the world. However, IM could cause some negative effects to the society which by then affects the industry eventually. Most of the instant messenger has fundamental functions that include instant messages, file-sharing, voice conversations, sounds and streaming content. Instant messages allow two or more online parties to engage in correspondence. File-sharing allows people to share files with their peers by sending the files directly through IM windows. Voice conversations provide the feature of communicating through microphone in the internet. Sounds function allows user to play the sound for entertainment purpose. Streaming content is where recent news and events happen to notify user through video contents. (Jiang, 2006) Example of instant messaging are MSN messenger, Yahoo! Messenger, etc that are available for free downloads today. Instant messenger exists as a great communication tool and affects directly towards the society and industry. The implication of IM maybe for IT industry is because of instant messaging is so popular; it affects mobile phone industry to acquire the application for user convenience. Smart phone is the evolution from mobile phone that has the Instant Messaging feature. (Beale, 2005) For example, Blackberry Messenger is one of the mobile IM applications that allow users to communicate with each other as long as it is connected to the BlackBerry Pin System. (Dannenfield, no date) Technically, one of the implications of IM maybe for the industry is the lesser productivity of workers in the workplace if they were distracted by the IMs interruption. Due to the presence awareness, indicating whether other users are connected to the network in IM, workers tend to get interrupted by the availability of their peers. Besides, IM encourages polychromic communication that it might contribute to an environment in which people frequently engage in multiple simultaneous conversations. By then, it would lead to mass disruptive of message notification and chatting conversation that would greatly reduce workers opportunities to focus the task at hand. (Garrett Danziger , 2007) Thus, once workers productivity is affected, it leads to the downside of industry. Although interruption is the main source of concern, not all forms of interruption are harmful and certain interruptions are beneficial to the work. Garrett and Danziger (2007) listed the example of Hudson saying that managers often prefer the timely if disruptive delivery of critical information over delayed delivery, because it allows them to make more informed decisions and to intervene before an issue in the work domain becomes unmanageable On the other hand, Security and confidentiality are also at risk when using freely-available IM software. (Garrett Danziger, 2007) Most of the IM does not implement the enterprise-ver sion to the business around the world. Thus, most of the corporations would be at risk because consumers IM application would bypass corporate authentication through the network and allow malicious threat to penetrate if intended attacks or stealing information are planned by the anonymous. For example, messages log can be recorded or even voice conversation can be eavesdropped that includes sensitive data (Stone Merrion, 2004) Instant Messaging is undoubtedly causing big impacts whether its good or bad to the society today. Having a conversation through the medium (IM) that could result in misunderstanding of opposed participant message due to the lack of non-verbal language. However, user tends to be more open during the conversation in IM compared to talking over a phone. It is because chatting through IM medium is more relax and does not need facial expression that create uncomfortable feeling for those users who lack of social skills. (Garrett Danziger, 2007) Instant messaging affects student academic performance too. According to OConour(2006) in Instant Messaging: Friend or foe of student writing? claims that students use inappropriate English as in bad grammar, poor punctuation and improper abbreviation in academic writing. For example, word like you is substituted with u and are is substituted with r. This problem occurred is because of students are already used to the word they used in IM subcons ciously. Additionally, procrastination tends to be another problem to the students. Nachbour(2003) supported one of the views of Cooper saying that students procrastinate by chatting with college friends even those who live within walking distance. Student tends to get lazy based on what Cooper has described and in fact affects their academic performance. On the other hand, instant messaging fosters the ability of multitasking on students. College students are very busy people who need to do a lot of work in a day including, assignments, sports, events, or even eating dinner with a book while talking with people. (Marquez, 2003) According to Grinter (2003, p.25) supported by Marquez, IM conversations do not require that the student focus all of his/her attention on the conversation at hand which allows the student to multitask and talk to other students in multiple IM conversations. By that example, it is true that instant messaging helps the students to multi-task their daily work . Some report says that instead of having to physically visit their friends or call them on the telephone, they can simply send a quick message and expect a timely response. (Nachbour, 2003) while other says that College teens reported using IM to communicate with roommates and housemates rather than meeting face-to face or overtly disrupting them (Grinter Palen, 2002) Additionally, during the workplace, the software developer turns off the auto-idle features, because often he is around yet not using the computer, incorrectly creating the impression that he is away from desk. (Patil Kobsa, 2004) That cause another conflicts among co-workers. Based on the availability of IM whether they are on the status of available, busy, away, Guidry (2004) supported the view of Whittaker and Bradner that those who use IM often believe they have a more intimate knowledge of their fellow IM users schedules and habits due to this automatic monitoring and reporting. It is clear that IM has affected the users so much in their everyday life. In conclusion, Instant Messaging intension is to benefit the people around the world to communicate with each other. However, it is based on how the user is going to use it. Some people like students use it to communicate with friends for long distance conversation while others use it to procrastinate their assignment by chatting with their friends. Some corporate use it to communicate among co-workers to produce efficient work while other workers use it for stealing time from work. Things we can prevent like security issue confidential information should not be sent using IM to prevent anonymous attacks. Instant Messaging is so varies as if its good or bad depends on the choice of human being. Reference Beale R. (2005) Supporting Social Interaction with Smart Phone. Available at: http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.132.2620rep=rep1type=pdf (Accessed: 7 Nov 2010) Dannenfield, D (no date) How BlackBerry Messenger Works. Available at: http://communication.howstuffworks.com/blackberry-messenger.htm (Accessed: 03 Nov 2010) Garrett, R. K., Danziger, J. N. (2007) IM=Interruption Management? Instant Messaging and Disruption in the Workplace. Available at: http://jcmc.indiana.edu/vol13/issue1/garrett.html (Accessed: 04 November 2010) Grinter E.R Palen L.(2002) Instant Messaging in Teen Life. Available at :http://www.cs.colorado.edu/~palen/Papers/grinter-palen-IM.pdf (Accessed: 04 November 2010) Guidry, K.R.(2004) Instant Messaging: Its Impact on and Recommendations for Student Affairs, Student Affairs Online, vol.5 no.4 Fall2004[Online]. Available at http://www.studentaffairs.com/ejournal/fall_2004/instantmessaging.html (Accessed: 4 Nov 2010) Jiang R.(2006) Instant Messaging Its Effects on Student Life Available at : http://www.ocf.berkeley.edu/~yrjiang/index.htm (Accessed: 1 Nov 2010) Marquez J. (2003) The Effect of Instant Messaging on the Social Lives of Students Within a College Dorm. Available at: http://www.stanford.edu/class/pwr3-25/group2/pdfs/IM_Social.pdf (Acccessed : 2 Nov 2010) Microsoft Corp. (1999a) MSN Messenger Service Marks Beginning of New Era in Instant Messaging. News Press Release. Available at: http://www.microsoft.com/presspass/features/1999/07-22messenger.mspx (Accessed: 04 November 2010) Microsoft Corp. (1999b) Microsoft Launches MSN Messenger Service. News Press Release. Available at: http://www.microsoft.com/presspass/press/1999/jul99/messagingpr.mspx (Accessed: 04 November 2010) Microsoft Corp. (1999c) Microsoft to Publish MSN Messenger Protocol to Industry. News Press Release. Available at: http://www.microsoft.com/presspass/press/1999/aug99/Protocolpr.mspx (Accessed: 3 Nov 2010) Mondok,M(2006) 60% of IM users prefers MSN Messenger. Available at: http://arstechnica.com/microsoft/news/2006/04/3557.ars (Accessed: 04 November 2010) Nachbaur A. (2003) College Students and Instant Messaging: An Analysis of Chatting, Flirting, Using Away Messages. Available at: http://www.stanford.edu/class/pwr3-25/group2/pdfs/IM_Flirting.pdf (Accessed: 04 November 2010) OConour A. (2006) Instant Messaging : Friend or foe of student writing?Available at: http://www.newhorizons.org/strategies/literacy/oconnor.htm (Accessed: 03 November 2010) Patil,S Kobsa A.(2004)Instant Messaging and Privacy. Available at: http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.2.1389 (Accessed: 04 November 2010) Stone.J Merrion s. (2004) Instant Messaging or Instant Headache? Available at: http://delivery.acm.org/10.1145/990000/988410/stone.pdf?key1=988410key2=9486669821coll=DLdl=ACMCFID=29733676CFTOKEN=51420973 (Accessed: 04 November 2010) Tyson J. Cooper A. (2001)ÂÂ  How Instant Messaging Works. Available at: http://communication.howstuffworks.com/instant-messaging.htm ÂÂ  (Accessed: 03 November 2010)

Benjamin Franklin :: essays research papers

Benjamin Franklin believed that by watching and studying one’s own behavior, that person would be able to improve themselves by knowing their like and dislikes, wants and needs, etc. I agree with Franklin’s theory and think that this is one of the few things in life that a person has control over in order to change their overall being. For the best or worst knowing yourself makes it easier to decide things for yourself and gets a person to become, in a way, one with themselves. Analyzing one’s own behavior is very beneficial if the person is strong or willing enough to not only realize their good qualities but also recognize the bad things about themselves. By studying your behavior you can find things that make up your character and, individually change or eliminate those factors so that you’re a better person. If a person is mentally weak, the recognizing of their bad traits may discourage them or cause a downfall in some aspect of their lives. You would be able to focus more on how you want to be and work towards that goal b y â€Å"adding or subtracting† good traits for bad ones.   Ã‚  Ã‚  Ã‚  Ã‚  Working towards your goal would be fulfilling in that you’re working towards a physical and/or mental mindset of how you want to be. Of course, no one would have the same goal. One person’s goal may sound like another’s but our differing characters and ways of examining life will make them different and unique. In my own experience, examining my behavior helped me to begin exercising. Before I started to exercise, I had a lot of extra time on my hands and felt that I wasn’t where I wanted to be physically because of noticing that I wasn’t able to run as fast as I once could. After realizing this, I began to exercise and, enjoyed it to the point where after my running time returned I continued to work out. I felt good about myself and how exercising is a part of my schedule. I found out what I needed to fill the gap in my life through self-examination.   Ã‚  Ã‚  Ã‚  Ã‚  Although self-improvement by self-examination, in my opinion is good, there are limits. No human being is perfect! If you try to become perfect, you will fail. We all have our own faults and they may or may not exist all the time. No matter what, we always commits faults, even if we don’t act them out, thinking them is just as bad. Benjamin Franklin :: essays research papers Benjamin Franklin believed that by watching and studying one’s own behavior, that person would be able to improve themselves by knowing their like and dislikes, wants and needs, etc. I agree with Franklin’s theory and think that this is one of the few things in life that a person has control over in order to change their overall being. For the best or worst knowing yourself makes it easier to decide things for yourself and gets a person to become, in a way, one with themselves. Analyzing one’s own behavior is very beneficial if the person is strong or willing enough to not only realize their good qualities but also recognize the bad things about themselves. By studying your behavior you can find things that make up your character and, individually change or eliminate those factors so that you’re a better person. If a person is mentally weak, the recognizing of their bad traits may discourage them or cause a downfall in some aspect of their lives. You would be able to focus more on how you want to be and work towards that goal b y â€Å"adding or subtracting† good traits for bad ones.   Ã‚  Ã‚  Ã‚  Ã‚  Working towards your goal would be fulfilling in that you’re working towards a physical and/or mental mindset of how you want to be. Of course, no one would have the same goal. One person’s goal may sound like another’s but our differing characters and ways of examining life will make them different and unique. In my own experience, examining my behavior helped me to begin exercising. Before I started to exercise, I had a lot of extra time on my hands and felt that I wasn’t where I wanted to be physically because of noticing that I wasn’t able to run as fast as I once could. After realizing this, I began to exercise and, enjoyed it to the point where after my running time returned I continued to work out. I felt good about myself and how exercising is a part of my schedule. I found out what I needed to fill the gap in my life through self-examination.   Ã‚  Ã‚  Ã‚  Ã‚  Although self-improvement by self-examination, in my opinion is good, there are limits. No human being is perfect! If you try to become perfect, you will fail. We all have our own faults and they may or may not exist all the time. No matter what, we always commits faults, even if we don’t act them out, thinking them is just as bad.

Marketing: Retailing and Heterogeneous Shopping Product

1. ) Dusty Moore has never owned a JVC TV, but his parents owned one and were not at all satisfied. As a result, Dusty won't even consider buying an JVC. As far as Dusty is concerned, JVC has achieved brand _____rejection_________. 2. ) Connie Seagroves is shopping for a new pair of jeans. She has had good experiences with Chic jeans in the past and is looking for Chic now. She intends to buy Chic jeans if they have something in her size. If not, she plans to keep wearing the Chic jeans she has as long as possible, planning to continue her search for a good fitting pair of Chic jeans at a later date.This is a good example of: brand insistence.3. ) Marissa, a college student and her father, a wealthy businessman, were each considering the purchase of a new automobile. As a college student with a full-time job, Marissa has considerably more financial resources than most college students. She feels that this car needs to provide a statement of just who she is and wear her drive and ambition are taking her! She is looking for a high quality car with the look of success!She finds very few that provide the kind of self-actualization she's looking for – and each of those has a sticker price in excess of $50,000 . Marissa's father however, although extremely wealthy and can easily afford cars in this price range, treats cars as basically the same. He doesn't care what it is as long as it gets him there. Although he visits car dealerships occasionally just to see what's available, he doesn't spend much time at it. He tells Marissa to buy two of whatever she gets (he'll call his bank to take care of the money for his).He buys a car this way whenever he wears one out. He usually drives his cars into the ground – i. e. until they totally wear out then asks whomever he knows who's going car buying to pick up one for him (of whatever they are getting – price is no object). For Marissa, this automobile is a _____heterogeneous shopping good_________ product; for her father, the car is a _____a homogeneous good_________ product.4. ) The ABC company is marketing a rental product that allows the option of self-cremation. Although sounding somewhat bizarre to the common person, the produc t is targeted to the millions of elderly bedridden patients without family or friends. The buyer simply exchanges their hospital bed for the Self-Crematory Box. The box monitors the occupants heart-beat / brain-wave activity. When both have ceased for 1 hour the box self-seals, brings the temperature inside the box to 6000 degrees and reduces the body inside to a fine white ash which is then deposited in an urn mounted on the side of the box.The box is so well-insulated you can put your hand on top of the box while the cremation process is underway without feeling any heat coming through! The box then sends a radio signal to the company which picks up the box, conducts a thorough cleaning/refueling in prepartion for rental to another customer. There is no competition since no other company has anything like it. The prototype worked so well that the company is planning to make a small number to market test it in Florida (due to the large number of potential customers there).Promotion al strategies are being developed and are in the very beginning stage of implementation (first promotions appeared in local newspapers yesterday). What product class is the Self-crematory box in to the target market? new unsought good5. ) Your firm has devised a method of transportation that will eliminate the needs for all forms of mechanical transporation. The product is a form of mental training that, when complete, allows a person to tap into previously unknown parts of his/her brain to use a teleportation talent we all have but don't know to use.Although everone's abilitites are different (just as we run/walk with different abilities) just about every person has this ability in some way or another and when trained can ‘think' themselves from place-to-place; no cars, trains, boats, plane required – just fix the coordinates in your minds-eye and PUSH yourself there instanteously. This training is a: service6. ) Your firm determines that they have a need to store exce ss inventory from their midwest operations due to highly variant changes in customer demand.They determine that due to their need to produce in such large quantities the warehouses will always be at least half full. Should they use public or private warehouses? private7. ) At what stage of the product life cycle is the firm broadening the base of their channel of distribution by shifting their focus from a pull to a push strategy?GROWTH8. ) The stage of the product life cycle in which early majority first make purchases is: GROWTH9. ) Hershey's chocolate bars have been marketed in the United States for more than 100 years, and are still a tremendous success, with a loyal following of consumers.The company began advertising several years ago to hold its market share, and it has introduced several distinctive new products. What stage of their product life cycle are Hershey's chocolate bars in? maturity10. ) What level of brand loyality do makers of SPECIALTY PRODUCTS aspire to? brand insistence11. ) A company has been making the same product for over 100 years. It is an essential element of almost every person's grooming requirements. Many other manufacturers make the same type of product. The company distributes it in every department store and grocery store in the nation.Competition is intense. Contribution margins are very thin. The company focuses it primary promotional efforts on advertising and its secondary effort on consumer sales promotions. What level of market exposure does this product have? intensive12. ) Which degree of market exposure would probably be most suitable for a heterogeneous shopping product which has achieved brand preference and sells for about $300? Selective distribution13. ) Michelle is the marketing manager for a popular brand of oatmeal cookies.Various plans to increase market share by appealing to competitor's customers via advertising have failed. Michelle is planning another strategy not dependent on advertising. A recent surv ey shows sales are good among brand loyal customers who include the product as a regular part of their shopping list. Michelle plans to provide incentives to salespeople who call on retailers to get them to convince the stores to place additional bags of the cookies on shelf space by near/by the cash registers in the hope that non-brand loyal customers will put them in their shopping cart without hinking while waiting to check out. Michelle is positioning the cookies by the checkout stand as: an impulse product14. ) James River Paper (JRP) recently introduced Absorb, a new double-thick paper towel aimed at families with children. Primarily and industrial products manufacturer, JRP had produced paper towels for a few large grocery chains to sell as their own dealer brand. But Absorb was its first attempt at marketing a consumer product under its own brand. So far, results are not encouraging. Only a few wholesalers have taken on the line.Most are very reluctant to handle Absorb, clai ming that retail shelves are already overcrowded with paper towels. What product class is this in? staple convenience product15. ) The first mechanical dishwasher was a ____discontinuous___________ innovation.16. ) Your firm has devised a method of transportation that will eliminate the needs for all forms of mechanical transporation. The product is a form of mental training that, when complete, allows a person to tap into previously unknown parts of his/her brain to use a teleportation talent we all have but don't know to use.Although everone's abilitites are different (just as we run/walk with different abilities) just about every person has this ability in some way or another and when trained can ‘think' themselves from place-to-place; no cars, trains, boats, plane required – just fix the coordinates in your minds-eye and PUSH yourself there instanteously. This training is a: discontinuous innovation17. ) If a large furniture retailer were to purchase Drexel (a manuf acturer of sofas and chairs), this would be an example of: backward integration18. Your company must produce 1,000,000 units of your product in order to acheive sufficnet economies of scale to keep costs as low as possible. Customers only buy these pproducdts one at-a-time. This is the concept of: discrepancy of quantity19. ) Retailers have to buy from many different sources to satisfy the diverse needs of thier customers. This is the concept of: discrepancy of assortment20. ) ABC company contracted with the XYZ company to develop edible packaging material that would be used in place of the Styrofoam peanuts currently used to insure fragile contents did not shift in transit enough to break or become dysfunctional.The material is a nutritional supplement for any member of the rodent family (hamsters, Guinea Pig, rabbits, etc). From the supplied choices below, choose the three answers that best answer the three questions that follow. 1: What is the primary packaging strategy? 2: What is the secondary packaging strategy? 3: What is the tertiary packaging strategy? a. The primary packaging strategy is to protect the product. b. The secondary packaging strategy is to become a product itself. c. There is no tertiary packaging strategy.21. ) Dell Computer packages its scanner in a plastic box.The box is designed to be reusable as a storage container to hold the myriad of loose items that seem to accumulate in any household. It's durable enough to last for years. Initial tests find people using the boxes to store personal belongs that need extra protection in storage sheds, the attic, etc. Engraved on all sides of the box are the Dell logo, information about Dell's other product lines; information about the safe use of the scanner as well customer service contact information. What types(s) of packaging strategy(ies) is Dell Computer conducting? Choose all that apply. . PROTECT e. PROMOTE f. PRODUCT22. ) In an old episode of the Andy Griffith television series, two loc al farmers were shown marketing their home-grown fruits and vegetables to consumers along the roadside. The farmers weren't selling their vegetables from a retail store; they sold their produce from the back of their truck. The farmers grew the fruits and vegetables and then sold them to the local people as they drove by on the road. The farmers selling their products without wholesalers or retailers were an example of a: a direct channel of distribution.23. ) IBM has long been perceived as the leader in computer technology. As such, for many years IBM computers were available only from selected, authorized IBM retailers. Currently, IBM has changed their distribution strategy. Consumers can now purchase IBM computers at several well-known department and discount stores, including Wal-Mart and K-Mart, located throughout the country. Initially, IBM employed _____exclusive_________ distribution and made their products available only through a single retail outlet in a given competitive market.Currently, as computers have become more of a shopping good, IBM is using selective distribution, as they seek to broaden the degree of their distribution and make their computers available in several retail outlets in a given competitive market.24. ) The railroad service which picks up truck trailers at a producer's location, loads them onto rail flatcars, hauls them close to the customer, and then delivers them to the buyer's door is: piggyback service.25. A cheese processor having regular need for regional storage of a large quantity of cheese probably should use _____private_________ warehouses.26. ) Your brand, originally marketed as a specialty product and which sold very well to innovators, is now being marketed as a heterogeneous shopping good. What should your brand familiarity objective be? preference27. ) Laurie Owens visits the local Healthy Glow spa, but dislikes the dirty dressing area and refuses to go back. This is an example of: brand rejection28. Dell Compu ter packages its scanner in a plastic box with an airtight self-sealing lid designed to be reusable as a climate proof airtight attic storage box. What type of packaging strategy is Dell Computer conducting with this recent modification to the box? PRODUCT29. ) Dell Computer packages its scanner in a plastic box. The box is designed to be reusable as a storage container to hold the myriad of loose items that seem to accumulate in any household. It's durable enough to last for years. Initial tests find people using the boxes to store personal belongs that need extra protection in storage sheds, the attic, etc.Engraved on all sides of the box are the Dell logo, information about Dell's other product lines; information about the safe use of the scanner as well customer service contact information. What types(s) of packaging strategy(ies) is Dell Computer conducting? Choose all that apply. g. PROTECT h. PROMOTE i. PRODUCT30. ) Your firm is marketing a product to brand preferent customer s. What distribution strategy shouild they use? selective31. ) John Deere manufactures and distributes industrial and farm equipment. These types equipment are considered to be specialty products.Which type of market coverage is the company most likely to choose? Exclusive distribution32. ) A company has been making the same product for over 100 years. It is an essential element of almost every person's grooming requirements. Many other manufacturers make the same type of product. The company distributes it in every department store and grocery store in the nation. Competition is intense. Contribution margins are very thin. The company focuses it primary promotional efforts on advertising and its secondary effort on consumer sales promotions. What level of market exposure does this product have? intensive33. ) Which degree of market exposure would probably be most suitable for a heterogeneous shopping product which has achieved brand preference and sells for about $300? intensive34. ) If a large furniture retailer were to purchase Drexel (a manufacturer of sofas and chairs), this would be an example of: backward integration35. ) Kari Athens was interested in buying a coffee pot to use at college and a cassette player for her sister's birthday present.At the local discount store, she compared prices on coffee pots and chose the cheapest. She read the product information on each cassette player and finally chose one with stereo headphones and a rechargeable battery. For Kari, the coffee pot was: a homogeneous shopping product, but the cassette player was a heterogeneous shopping product.36. ) While shopping in a local supermarket, Mime Abbott came upon an aisle display of cookies and had to have some–immediately. By the time she got to the checkout counter with the rest of her selections, all the cookies were gone. In this case, the cookies were: an impulse product37. ) Your firm determines that they have a need to store excess inventory from their midwes t operations due to highly variant changes in customer demand. They determine that due to their need to produce in such large quantities the warehouses will always be at least half full. Should they use public or private warehouses? private38. ) A merchant wholesaler is considering four physical distribution systems. Which is best for shipping his products? Cannot be determined without the target customer's needs.39. ) The ABC company sells beach wear to teenagers. It plans to solicit sales from teens at the beach by taking van loads of beach wear to all the beaches in the United States each day of summer (June 22 – September 21st). The company has the beachware made in Thailand and shipped directly to it's vendors in the 40 major beach locations its targeted. The company believes it knows its market well enough such that the goods will be produced and shipped such that each vendor will receive only enough to fill the van each week.If their estimates are right, each van vendo r will receive just enough goods to fill their van on Monday and have sufficient demand to sell all of it by the following Sunday. Then they will refill their van on Monday with the next order just arriving that day. If they are not as accurate as they hope to be, the vendors will not have sold all their inventory from the previous week and the new shipment will not fit into the van (along with the remainder of the previous weeks shipment). The vendors are then authorized to place whatever excess won't fit in the van into storage. Should the vendors plan to put their excess into rental storage or should they buy some storage space. rent storage space40. ) When Henry Ford first offered his traditionally black Fords in other colors, to the consuming public, this was a: continuous innovation41. ) Your firm has devised a method of transportation that will eliminate the needs for all forms of mechanical transporation. The product is a form of mental training that, when complete, allows a person to tap into previously unknown parts of his/her brain to use a teleportation talent we all have but don't know to use.Although everone's abilitites are different (just as we run/walk with different abilities) just about every person has this ability in some way or another and when trained can ‘think' themselves from place-to-place; no cars, trains, boats, plane required – just fix the coordinates in your minds-eye and PUSH yourself there instanteously. This training is a: discontinuous innovation42. ) Marissa, a college student and her father, a wealthy businessman, were each considering the purchase of a new automobile. As a college student with a full-time job, Marissa has considerably more financial resources than most college students.She feels that this car needs to provide a statement of just who she is and wear her drive and ambition are taking her! She is looking for a high quality car with the look of success! She finds very few that provide the kind of self-actualization she's looking for – and each of those has a sticker price in excess of $50,000. Marissa's father however, although extremely wealthy and can easily afford cars in this price range, treats cars as basically the same. He doesn't care what it is as long as it gets him there. Although he visits car dealerships occasionally just to see what's available, he doesn't spend much time at it.He tells Marissa to buy two of whatever she gets (he'll call his bank to take care of the money for his). He buys a car this way whenever he wears one out. He usually drives his cars into the ground – i. e. until they totally wear out then asks whomever he knows who's going car buying to pick up one for him (of whatever they are getting – price is no object). For Marissa, this automobile is a ___heterogeneous shopping good___________ product; for her father, the car is a ___a homogeneous good___________ product.43. ) A new computer company with a radically new appro ach to computing, has a laptop priced at $99. 0). This basic laptop is targeted as the late adopter. It is as simple to operate as a calculator. It has a very small hard drive, small – but full functional keyboard, basic soundcard, and no ability to expand. It has Microsoft WORD, EXCEL, PowerPoint, and Outlook built in. Thus, it's mean to basic schoolwork and email (with a built in wireless modem which requires signing up for a monthly access fee of 99 cents). The company plans to distribute its products only through three large discounters (Wal-Mart, K-Mart, and Target) in very large cities (populations of at least 1,000,000 people).It was designed to compete against the hand-helds, but it's larger and more user friendly (with a bigger screen for ease of viewing by the target market (estimated average age of 65) and much cheaper. What product class is this product in? homogeneous shopping product44. ) In the early 1900's, GrandPa purchased his first automobile. After years o f driving horse and buggies, Grandpa got in his new car and drove it into his new garage. Unfortunately, instead of using the brake to stop the new automobile, Grandpa shouted: â€Å"Whoa!! † and crashed into the wall. Grandpa's new automobile was an example of: a discontinuous innovation45. ) Your firm is offering a slotting allowance to retailers to give them an incentive to carry your product – which is targeted at the early adopter as part of a number one priority PUSH STRATEGY. What stage of the PLC is this most likely to occur in? growth46. ) Hershey's chocolate bars have been marketed in the United States for more than 100 years, and are still a tremendous success, with a loyal following of consumers. The company began advertising several years ago to hold its market share, and it has introduced several distinctive new products.What stage of their product life cycle are Hershey's chocolate bars in? maturity47. ) Wisemen Inc. has just become profitable with its 8 megapixel digital camera which produces the sharpest pictures in the industry by at least two orders of magnitude. Prints are now beginning to be almost indistisguishable from ‘traditional' film cameras, which is quite a change from previous models. Its promotional expenditures are aimed at informing its target market of enhancements while trying to persuade potential customers of the digital camera's significant advantages over competitor's products.However, even more money is being spent to develop the firm's distribution system (since other comptitors are also still trying to expand theirs) for the digital camera. Competitors at this technology level are beginning to increase. What stage of the product life cycle is the digital camera in? Growth stage48. ) A firm finds that its customers are unwilling to try their product again after being disappointed with it on their first use. They avoid any reference to their brand even to the extent of claiming to have never heard of it just so people won't know they ever used it.The firm's target market is exhibiting __brand rejection____________.49. ) A publisher of photography books finds that it is cost-effective to print 10,000 or more at a time. But a bookstore orders only a few copies of each book since its customers want to select from a wide variety. This example shows: why both discrepancies of quantity and assortment occur.50. ) Which of the following best illustrates â€Å"discrepancies of quantity†? Firestone made millions of tires last year–but most customers bought only one set.51. Which of the following best illustrates â€Å"discrepancies of quantity†? Firestone made millions of tires last year–but most customers bought only one set.52. ) A publisher of photography books finds that it is cost-effective to print 10,000 or more at a time. But a bookstore orders only a few copies of each book since its customers want to select from a wide variety. This example shows: why both discrepancies of quantity and assortment occur.53. ) XYZ Corporation manufactures and distributes tax software on site in its Houston, Texas location.It's marketing manager needs to ship large quantities of these very high-value tax software to its more than 1000 clients world-wide at the most economical cost where time is very short (3 days – it's April 12th and all tax returns are due April 15th)to meet consumer demand. The best transportation plan should include which of the following to get the company’s goods to market? electronic54. ) The railroad service which picks up truck trailers at a producer's location, loads them onto rail flatcars, hauls them close to the customer, and then delivers them to the buyer's door is: piggyback service.55. ) LusterWare, Inc. has seen most of its competitors drop out of its product-market due to declining industry sales and profits. But LusterWare still has much demand for its product from a small group of loyal customers. This product-market is in which product life cycle stage? Sales decline56. ) At what stage of the product life cycle is the firm broadening the base of their channel of distribution by shifting their focus from a pull to a push strategy? GROWTH57. ) The stage of the product life cycle in which late majority first make purchases is: maturity58. When the remote control for the color TV was first introduced to the consuming public, it was a: dynamically continuous innovation59. ) Determining the level of diffusion of innovation a product is contributing to the marketplace: helps determine the type of marketing mix to create for the product.60. ) Which degree of market exposure would probably be most suitable for a heterogeneous shopping product which has achieved brand preference and sells for about $300? Selective distribution61. ) Ciao Footwear designs and manufacturers a high-quality line of fashionable shoes that are popular amoung young professional women.The line is quite expens ive–and is sold only through specialty shops which handle only this type of fashion shoe (including competing brands). Ciao will only work with retailers who agree to stock a large variety of sizes and colors of Ciao shoes. For stores that agree to promote the Ciao line very aggressively, Ciao agrees to cut their price to the store an additional 10%, provide significant national advertising and to distribute to no more than two or three other retailers in the specialty store's immediate trading area.Since continuing promotion seems to be necessary in this highly competitive market, advertisements for Ciao shoes appear regularly in fashion magazines targeted at professional women and on select cable TV broadcasts, including broadcasts of women's tennis tournaments. What is the â€Å"ideal† market exposure for this product? selective distribution62. ) Ciao Footwear designs and manufacturers a high-quality line of fashionable shoes that are popular amoung young profession al women. The line is quite expensive–and is sold only through specialty shops which handle only this type of fashion shoe (including competing brands).Ciao will only work with retailers who agree to stock a large variety of sizes and colors of Ciao shoes. For stores that agree to promote the Ciao line very aggressively, Ciao agrees to cut their price to the store an additional 10%, provide significant national advertising and to distribute to no more than two or three other retailers in the specialty store's immediate trading area. Since continuing promotion seems to be necessary in this highly competitive market, advertisements for Ciao shoes appear regularly in fashion magazines targeted at professional women and on select cable TV roadcasts, including broadcasts of women's tennis tournaments. What product class is this in? heterogeneous shopping product63. ) Michelle is the marketing manager for a popular brand of oatmeal cookies. Various plans to increase market share by appealing to competitor's customers via advertising have failed. Michelle is planning another strategy not dependent on advertising. A recent survey shows sales are good among brand loyal customers who include the product as a regular part of their shopping list.Michelle plans to provide incentives to salespeople who call on retailers to get them to convince the stores to place additional bags of the cookies on shelf space by near/by the cash registers in the hope that non-brand loyal customers will put them in their shopping cart without thinking while waiting to check out. Michelle is positioning the cookies by the checkout stand as: an impulse product.64. ) You've just introduced a new brand of a heterogeneous shopping good. What should your brand familiaryt objective be? recognition.65. ) Connie Seagroves is shopping for a new pair of jeans.She enjoys the way Chic jeans makes her look and feel. She's aways bought Chic jeans in the past so she intends to buy Chic jeans this time as well. Unfortunately, in all the stores she shopped, although they had Chic in stock, none were in her size. Finally, in the last store she shopped, she saw a pair of Jordache jeans that were very similar to the cut and style of Chic. She tried them on and they fit – beautifully. Still, she really wanted Chic. Figuring they would be good substitutes until the stores received Chic in her size, Connie bought one pair of the Jordache jeans.What level of brand loyalty does Connie have for Chic jeans? brand preference66. ) If a large furniture retailer were to purchase Drexel (a manufacturer of sofas and chairs), this would be an example of: backward integration67. ) A new computer company with a radically new approach to computing, has a laptop priced at $99. 00). This basic laptop is targeted as the late adopter. It is as simple to operate as a calculator. It has a very small hard drive, small – but full functional keyboard, basic soundcard, and no ability to expand. I t has Microsoft WORD, EXCEL, PowerPoint, and Outlook built in.Thus, it's mean to basic schoolwork and email (with a built in wireless modem which requires signing up for a monthly access fee of 99 cents). The company plans to distribute its products only through three large discounters (Wal-Mart, K-Mart, and Target) in very large cities (populations of at least 1,000,000 people). It was designed to compete against the hand-helds, but it's larger and more user friendly (with a bigger screen for ease of viewing by the target market (estimated average age of 65) and much cheaper. What product class is this product in? homogeneous shopping product68. The ABC company is marketing a rental product that allows the option of self-cremation. Although sounding somewhat bizarre to the common person, the product is targeted to the millions of elderly bedridden patients without family or friends. The buyer simply exchanges their hospital bed for the Self-Crematory Box. The box monitors the occup ants heart-beat / brain-wave activity. When both have ceased for 1 hour the box self-seals, brings the temperature inside the box to 6000 degrees and reduces the body inside to a fine white ash which is then deposited in an urn mounted on the side of the box.The box is so well-insulated you can put your hand on top of the box while the cremation process is underway without feeling any heat coming through! The box then sends a radio signal to the company which picks up the box, conducts a thorough cleaning/refueling in prepartion for rental to another customer. There is no competition since no other company has anything like it. The prototype worked so well that the company is planning to make a small number to market test it in Florida (due to the large number of potential customers there).Promotional strategies are being developed and are in the very beginning stage of implementation (first promotions appeared in local newspapers yesterday). What product class is the Self-crematory box in to the target market? new unsought good69. ) Marissa, a college student and her father, a wealthy businessman, were each considering the purchase of a new automobile. As a college student with a full-time job, Marissa has considerably more financial resources than most college students. She feels that this car needs to provide a statement of just who she is and wear her drive and ambition are taking her!She is looking for a high quality car with the look of success! She finds very few that provide the kind of self-actualization she's looking for – and each of those has a sticker price in excess of $50,000. Marissa's father however, although extremely wealthy and can easily afford cars in this price range, treats cars as basically the same. He doesn't care what it is as long as it gets him there. Although he visits car dealerships occasionally just to see what's available, he doesn't spend much time at it. He tells Marissa to buy two of whatever she gets (he'll call hi s bank to take care of the money for his).He buys a car this way whenever he wears one out. He usually drives his cars into the ground – i. e. until they totally wear out then asks whomever he knows who's going car buying to pick up one for him (of whatever they are getting – price is no object). For Marissa, this automobile is a ______________ product; for her father, the car is a ______________ product. heterogeneous shopping good; a homogeneous good70. ) A firm finds itself in a situation where it is able to accurately predict consumer demand. It predicts that it will need to store material for one month two times a year due to the seasonal nature of the product.What type of warehouse should the firm use to store this inventory? public71. ) Dell Computer packages its scanner in a plastic box. The box is designed to be reusable as a storage container to hold the myriad of loose items that seem to accumulate in any household. It's durable enough to last for years. Ini tial tests find people using the boxes to store personal belongs that need extra protection in storage sheds, the attic, etc. Engraved on all sides of the box are the Dell logo, information about Dell's other product lines; information about the safe use of the scanner as well customer service contact information.What type of packaging strategy is Dell Computer conducting? PROTECT72. ) A company has developed a long pen in various colors and with interesting sayings on the side. Directions provided with the pen show how to convert the pen to a reusable straw that is dishwasher safe when the ink runs out. Since this company is the first to market such a product, customers don't yet know about it. What packaging strategy is in use here? PRODUCT73. ) Your firm manufactures products in San Francisco. You're targeting customers in Hong Kong. They need your product to be delivered on January 1st, 2116.What's the best method of transportation to use? water74. ) The Colorado Coal Company ne eds to move its coal to intermediaries on the Atlantic coast who in turn will sell it to end users. The best means of transportation for the company to employ under normal conditions is: railroads.75) A firm finds that its customers are unwilling to try their product again after being disappointed with it on their first use. They avoid any reference to their brand even to the extent of claiming to have never heard of it just so people won't know they ever used it.The firm's target market is exhibiting ______________. brand rejection76. ) Larry White won't buy any coffee except â€Å"Blue Mountain†Ã¢â‚¬â€œa relatively expensive type that few stores sell. He used to have to drive about 10 miles out of his way to buy it at a small shop–but now he has persuaded his local supermarket manager to handle this coffee. For him, this coffee is a specialty product77. ) During a heavy rainstorm, Avery Battle slipped into a drugstore and bought an umbrella–just like the one h e had at home–for $15. 00 plus tax. In this case, the umbrella is: an emergency product78. Lake Wobegon Mills, a manufacturer of textile products, bought out the wholesaler that had been handling its distribution in Canada. This is an example of: vertical integration79. ) What level of brand loyality do makers of SPECIALTY PRODUCTS aspire to? brand insistence80. ) Your firm determines that they have a need to store excess inventory from their midwest operations due to highly variant and unpredictable changes in customer demand. Should they use public or private warehouses? Public81. ) The stage of the product life cycle in which late majority first make purchases is: maturity82. ) The stage of the product life cycle in which early adopters first make purchases is: introduction83. ) Your product has been suffering from steadily eroding sales and profits. You have tried a number of options to revitalize the product's sales and profits, but after seven changes in your strategy, you have yet to find success. Which of the following actions would be the least appropriate next step: try to stimulate primary demand.84. ) Retailers have to buy from many different sources to satisfy the diverse needs of thier customers. This is the concept of: discrepancy of assortment85. ) Your company must produce 1,000,000 units of your product in order to acheive sufficnet economies of scale to keep costs as low as possible. Customers only buy these pproducdts one at-a-time. This is the concept of: discrepancy of quantity86. ) Dell Computer packages its scanner in a plastic box with an airtight self-sealing lid designed to be reusable as a climate proof airtight attic storage box. What type of packaging strategy is Dell Computer conducting with this recent modification to the box? PRODUCT87.ABC company contracted with the XYZ company to develop edible packaging material that would be used in place of the Styrofoam peanuts currently used to insure fragile contents did not shif t in transit enough to break or become dysfunctional. The material is a nutritional supplement for any member of the rodent family (hamsters, Guinea Pig, rabbits, etc). From the supplied choices below, choose the three answers that best answer the three questions that follow. 1: What is the primary packaging strategy? 2: What is the secondary packaging strategy? 3: What is the tertiary packaging strategy?The primary packaging strategy is to protect the product. The secondary packaging strategy is to become a product itself. There is no tertiary packaging strategy88. The first electric typewriter was a _______________ innovation. dynamically continuous89. When the remote control for the color TV was first introduced to the consuming public, it was a: dynamically continuous innovation90. Nonrecognition of the brand name of a firm's product is likely to be LEAST important for: Coal91. Connie Seagroves is shopping for a new pair of jeans. She enjoys the way Chic jeans makes her look and feel.She's aways bought Chic jeans in the past so she intends to buy Chic jeans this time as well. Unfortunately, in all the stores she shopped, although they had Chic in stock, none were in her size. Finally, in the last store she shopped, she saw a pair of Jordache jeans that were very similar to the cut and style of Chic. She tried them on and they fit – beautifully. Still, she really wanted Chic. Figuring they would be good substitutes until the stores received Chic in her size, Connie bought one pair of the Jordache jeans. What level of brand loyalty does Connie have for Chic jeans? brand preference92. Products which the consumer does not know about, or knows about but does not initially want, are called: unsought goods93. In the early 1900's, GrandPa purchased his first automobile. After years of driving horse and buggies, Grandpa got in his new car and drove it into his new garage. Unfortunately, instead of using the brake to stop the new automobile, Grandpa shouted: â€Å"Whoa!! † and crashed into the wall. Grandpa's new automobile was an example of: a discontinuous innovation94. A new computer company with a radically new approach to computing, has a laptop priced at $99. 00).This basic laptop is targeted as the late adopter. It is as simple to operate as a calculator. It has a very small hard drive, small – but full functional keyboard, basic soundcard, and no ability to expand. It has Microsoft WORD, EXCEL, PowerPoint, and Outlook built in. Thus, it's mean to basic schoolwork and email (with a built in wireless modem which requires signing up for a monthly access fee of 99 cents). The company plans to distribute its products only through three large discounters (Wal-Mart, K-Mart, and Target) in very large cities (populations of at least 1,000,000 people).It was designed to compete against the hand-helds, but it's larger and more user friendly (with a bigger screen for ease of viewing by the target market (estimated average age of 65) and much cheaper. What product class is this product in? homogeneous shopping product 95. Which degree of market exposure would probably be most suitable for a heterogeneous shopping product which has achieved brand preference and sells for about $300? Selective distribution96. A company has been making the same product for over 100 years. It is an essential element of almost every person's grooming requirements.Many other manufacturers make the same type of product. The company distributes it in every department store and grocery store in the nation. Competition is intense. Contribution margins are very thin. The company focuses it primary promotional efforts on advertising and its secondary effort on consumer sales promotions. What level of market exposure does this product have? intensive97. A new computer company with a radically new approach to computing, has a laptop priced at $99. 00). This basic laptop is targeted at the late adopter. It is as simple to operate as a c alculator.It has a very small hard drive, small – but full functional keyboard, basic soundcard, and no ability to expand. It has Microsoft WORD, EXCEL, PowerPoint, and Outlook built in. Thus, it's meant for basic schoolwork and email (with a built in wireless modem which requires signing up for a monthly access fee of 99 cents). The company plans to distribute its products through all large discounters such as Wal-Mart, K-Mart, and Target as well as through all outlets that currently sell inexpensive laptops. What distribution strategy is being conducted? Intensive |98.There are several modes of transportation available to assist marketers in facilitating the transfer of goods from producer to the ultimate consumer. For example, logistics managers can use railroads, trucks/motor carriers, airplanes, pipelines, or ships to transport products. Each mode of transportation has inherent advantages and disadvantages. For instance, ______________ offer the advantages of door to doo r service for pick-up and delivery, relatively fast delivery, and extensive routes. The disadvantages of this mode of transportation include size and weight restrictions, higher rates, and some sensitivity to weather. rucks/motor carriers99. The railroad service which picks up truck trailers at a producer's location, loads them onto rail flatcars, hauls them close to the customer, and then delivers them to the buyer's door is: piggyback service.100. The ABC company sells beach wear to teenagers. It plans to solicit sales from teens at the beach by taking van loads of beach wear to all the beaches in the United States each day of summer (June 22 – September 21st). The company has the beachware made in Thailand and shipped directly to it's vendors in the 40 major beach locations its targeted.The company believes it knows its market well enough such that the goods will be produced and shipped such that each vendor will receive only enough to fill the van each week. If their esti mates are right, each van vendor will receive just enough goods to fill their van on Monday and have sufficient demand to sell all of it by the following Sunday. Then they will refill their van on Monday with the next order just arriving that day. If they are not as accurate as they hope to be, the vendors will not have sold all their inventory from the previous week and the new shipment will not fit into the van (along with the emainder of the previous weeks shipment). The vendors are then authorized to place whatever excess won't fit in the van into storage. Should the vendors plan to put their excess into rental storage or should they buy some storage space. rent storage space101. Which degree of market exposure would probably be most suitable for a heterogeneous shopping product which has achieved brand preference and sells for about $300? Selective distribution102. Ciao Footwear designs and manufacturers a high-quality line of fashionable shoes that are popular amoung young pro fessional women.The line is quite expensive–and is sold only through specialty shops which handle only this type of fashion shoe (including competing brands). Ciao will only work with retailers who agree to stock a large variety of sizes and colors of Ciao shoes. For stores that agree to promote the Ciao line very aggressively, Ciao agrees to cut their price to the store an additional 10%, provide significant national advertising and to distribute to no more than two or three other retailers in the specialty store's immediate trading area.Since continuing promotion seems to be necessary in this highly competitive market, advertisements for Ciao shoes appear regularly in fashion magazines targeted at professional women and on select cable TV broadcasts, including broadcasts of women's tennis tournaments. What is the â€Å"ideal† market exposure for this product? selective distribution103. Your firm has devised a method of transportation that will eliminate the needs for all forms of mechanical transporation.The product is a form of mental training that, when complete, allows a person to tap into previously unknown parts of his/her brain to use a teleportation talent we all have but don't know to use. Although everone's abilitites are different (just as we run/walk with different abilities) just about every person has this ability in some way or another and when trained can ‘think' themselves from place-to-place; no cars, trains, boats, plane required – just fix the coordinates in your minds-eye and PUSH yourself there instanteously. This training is a: discontinuous innovation104.The first car to change from the traditional black to blue was a _______________ innovation. Continuous105. Kaye Dimmig usually buys Prell shampoo because she likes its smell. But this morning her local drugstore was out of Prell, so she decided to buy another highly advertised brand that was on sale because she really needed to wash her hair that night. For Kaye, Prell has probably achieved brand: preference.106. Nonrecognition of the brand name of a firm's product is likely to be LEAST important for: Coal107. Assume that a new automobile fuel additive is developed that increases a car's miles-per-gallon by 60%.Unlike other fuel additives that claim enhanced performance but only seem to work in certain cars under very controlled conditions, this additive has been so well proven that customers are offered a free sample with a coupon to receive a 10% discount on whatever quantity they want to buy later. The response has been dramatic. Many consumers use the free sample and return to purchase upwards of 100 treatments (one per fillup) even though the product adds 20 cents to the cost of a gallon of gas. What stage of the product life cycle is this additive in? GROWTH108.ABC company sells camel hair paint brushes only to the wealthiest and most well-known artists. These artists claim that only with the extremely high quality camel hair bru shes made by this company, are they able to produce paintings of such high quality that the average price per painting sold to the general public (albeit the wealthiest of the general public) is well over one million dollars. ABC's camel hair brushes are ____________ products. BUSINESS109. Products which the consumer does not know about, or knows about but does not initially want, are called: unsought goods.110. If a large furniture retailer were to purchase Drexel (a manufacturer of sofas and chairs), this would be an example of: backward integration111. Michelle is the marketing manager for a popular brand of oatmeal cookies. Various plans to increase market share by appealing to competitor's customers via advertising have failed. Michelle is planning another strategy not dependent on advertising. A recent survey shows sales are good among brand loyal customers who include the product as a regular part of their shopping list.Michelle plans to provide incentives to salespeople who call on retailers to get them to convince the stores to place additional bags of the cookies on shelf space by near/by the cash registers in the hope that non-brand loyal customers will put them in their shopping cart without thinking while waiting to check out. Michelle is positioning the cookies by the checkout stand as: an impulse product.112. Kari Athens was interested in buying a coffee pot to use at college and a cassette player for her sister's birthday present. At the local discount store, she compared prices on coffee pots and chose the cheapest.She read the product information on each cassette player and finally chose one with stereo headphones and a rechargeable battery. For Kari, the coffee pot was a homogeneous shopping product, but the cassette player was a heterogeneous shopping product.113. A publisher of photography books finds that it is cost-effective to print 10,000 or more at a time. But a bookstore orders only a few copies of each book since its customers want to select from a wide variety. This example shows why both discrepancies of quantity and assortment occur.114.Retailers have to buy from many different sources to satisfy the diverse needs of thier customers. This is the concept of: discrepancy of assortment115. A firm finds that its customers are unwilling to try their product again after being disappointed with it on their first use. They avoid any reference to their brand even to the extent of claiming to have never heard of it just so people won't know they ever used it. The firm's target market is exhibiting ______________. brand rejection116. A firm finds itself in a situation where it is able to accurately predict consumer demand.It predicts that it will need to store material for one month two times a year due to the seasonal nature of the product. What type of warehouse should the firm use to store this inventory? Public117. A new computer company with a radically new approach to computing, has a laptop priced at $99. 00). This basic laptop is targeted at the late adopter. It is as simple to operate as a calculator. It has a very small hard drive, small – but full functional keyboard, basic soundcard, and no ability to expand. It has Microsoft WORD, EXCEL, PowerPoint, and Outlook built in.Thus, it's meant for basic schoolwork and email (with a built in wireless modem which requires signing up for a monthly access fee of 99 cents). The company plans to distribute its products through all large discounters such as Wal-Mart, K-Mart, and Target as well as through all outlets that currently sell inexpensive laptops. What distribution strategy is being conducted? Intensive118. The Colorado Coal Company needs to move its coal to intermediaries on the Atlantic coast who in turn will sell it to end users. The best means of transportation for the company to employ under normal conditions is: railroads119. Dell Computer packages its scanner in a plastic box with an airtight self-sealing lid designed to be reusable as a climate proof airtight attic storage box. What type of packaging strategy is Dell Computer conducting with this recent modification to the box? PRODUCT120. Dell Computer recently added a picture of the recommended brand of printer best designed to print the output of a given type of scanner on the outside of the box the scanners are mailed in to consumers. What type of packaging strategy is Dell Computer conducting with this recent addition to the box? PROMOTE121. National Power Tool Co. does not own its own transport facilities, but it regularly ships small orders to the wholesalers that handle its products. Tools that are going across the country are usually shipped by rail. Regional shipments usually go by truck. National should use _______________ in practicing the Total Cost concept. a freight forwarder.122. The ABC company sells beach wear to teenagers. It plans to solicit sales from teens at the beach by taking van loads of beach wear to all the beaches in the United States each day of summer (June 22 – September 21st).The company has the beachware made in Thailand and shipped directly to it's vendors in the 40 major beach locations its targeted. The company believes it knows its market well enough such that the goods will be produced and shipped such that each vendor will receive only enough to fill the van each week. If their estimates are right, each van vendor will receive just enough goods to fill their van on Monday and have sufficient demand to sell all of it by the following Sunday. Then they will refill their van on Monday with the next order just arriving that day. If they are not as accurate as they hope to be, the vendors will not have sold all their inventory from the previous week and the new shipment will not fit into the van (along with the remainder of the previous weeks shipment). The vendors are then authorized to place whatever excess won't fit in the van into storage. Should the vendors plan to put their excess into rental storage or should they buy some storage space. rent storage space123. The ABC company's ability to stay ahead of the competition depends on its ability to differentiate its product from those of its rivals.The problem is: most consumers see the product as essentially no different than its competitors. ABC company uses an advertising strategy that positions the product as high on brand prestige and competitive on price. ABC distributes the product through every discount outlet that would normally carry it so as to insure consumers will have it to choose from when they shop. ABC's product strategy is to cut costs by making no changes to the product at all. The product's color, design, functionality, etc. hasn't changed in years.Yet, survey's show consumers perceive the product to be superior in quality to all of its competition. This is due to the intense advertising emphasis on product/brand quality! The company feels this type of product is unlikely to be replaced anyti me soon, so counts on it as an integral part of its product line in its long-term planning. Based on this information alone: What stage of the Product Life Cycle is this product in? maturity124. At what stage of the product life cycle is the firm broadening the base of their channel of distribution by shifting their focus from a pull to a push strategy?GROWTH125. During what stage of the PLC is the primary focus of the firm's promotional strategy on informing early adopters and early majority of the benefits of their product and persuading them that their product is better than the competition's? GROWTH126. A company has developed a long pen in various colors and with interesting sayings on the side. Directions provided with the pen show to to convert the pen to a reusable straw that is dishwasher safe when the ink runs out. What packaging strategy is in use here? PRODUCT127.In order to raise money to go to college, two high school senior entrepreneurs are marketing home-grown fruit s and vegetables to consumers along the roadside. The entrepreneurs know that home gardens often produce more than the families can consume. Knowing that the home gardner's appreciate earning a little cash for their excess, the entrepreneurs visit local home gardens to buy any excess they are producing. They collect a good assortment of freshly picked produce which they then sell by the side of the road from the back of their truckThus, the home gardner grew the fruits and vegetables, sold them to these entrepreneurs, who then sold them to the local people as they drove by on the road. The home gardners are using a(n) ________ method of distribution for their excess produce. an indirect channel of distribution128. Handy Tools Company has recently introduced a newly designed socket wrench with a form fitting no-slip grip. The firm is spending a lot of money to make potential consumers aware of the existence of the new product. Sales have been slow to rise over the past year and profi t has yet to be achieved.What stage of the product life cycle is Handy Tool's product in? Maturity stage129. A manufacturer of a consumer product is trying to establish brand recognition and preference in monopolistic competition. The firm places considerable emphasis on channel development and is becoming somewhat less selective in its choice of middlemen. Promotion is both informative and persuasive–as the firm is seeking to increase both primary and selective demand. Prices in the industry are competitive–but there has been little price-cutting to date. What stage of the product life cycle is this firm's situtation characteristic of: GROWTH130. A firm finds itself in a situation where it is unable to accurately predict consumer demand. Rather than risk stock-outs that might drive consumers to competitors, the firm decides to stockpile inventory close to market centers. This enables the firm to quickly replenish any store as necessary. What type of warehouse should t he firm use to store this inventory? PRIVATE131. An industry's sales have leveled off and profits are declining in oligopolistic competition. Consumers see competing products as â€Å"homogeneous. † Several firms have dropped out of the industry, but a new one entered recently.Firms in the industry are trying to avoid price-cutting by spending on persuasive advertising. These firms are competing in which stage of the product life cycle? MARKET MATURITY132. James River Paper (JRP) recently introduced Absorb, a new double-thick paper towel aimed at families with children. Primarily and industrial products manufacturer, JRP had produced paper towels for a few large grocery chains to sell as their own dealer brand. But Absorb was its first attempt at marketing a consumer product under its own brand. So far, results are not encouraging.Only a few wholesalers have taken on the line. Most are very reluctant to handle Absorb, claiming that retail shelves are already overcrowded with paper towels. What is the â€Å"ideal† market exposure for this product? INTENSIVE DISTRIBUTION133. A large food retailer acquiring a cheese factory is an example of: BACKWARD INTEGRATION134. Laurie Owens visits the local Healthy Glow spa, but dislikes the dirty dressing area and refuses to go back. This is an example of BRAND REJECTION135. What should your firm's brand loyaity objective be when it launches its newest (unknown) brand of bicycle next month? rand recognition136. Your firm sells automobiles. Each car comes with a 5-year – 50,000 mile warranty. These warranties are None of the above137. There are big shifts in demand from season to season for the lawn mowers produced by Grow Green Co. –and its need for storage facilities also varies. Grow Green should use: public warehousing facilities138. A marketing manager in Denver, Colorado who wants to ship small quantities (1,500 pounds) of relatively high-value products short distances at an economical cost where time is not a factor should use: trucks139.The Xyz company has developed a new hairdryer that fits more comfortably in the users hand through its using a rubber handle instead of the plastic used by other competitors. The marketing manager for this product needs to design a marketing mix to market it to its target market. The marketing manager should use which stage of the Product Life Cycle as the basis for developing this marketing mix? maturity140. Your product is packaged such that it is the package may be consumed by the buyer as if it were candy. Once the product is removed frm the package, the customer can eat it.What packaging objective is being sought here? PRODUCT141. Publishers of photography books find it is more cost-effective to publish specialty books targeted to just a few niche markets and print large quantities at a time than to print off just a few to meet on-going demand. Bookstores, knowing that their customers represent the broadest range of all niche-mar kets, order only a few copies of each book for each market to enable its customers to select from a wide variety. This example shows: (choose all that apply) j. Discrepancies of quantity . Discrepancies of assortment142. Zoecon Corporation sells its insect control chemicals to homeowners through an 800 number in which customers can order online and have delivered via UPS. A modified compound is sold to distributors who supply brands of aerosol bug spray to such companies as the Boyle-Midway Division of American Home Products for use in its Black-Flag Roach Ender brand. This is an example of: dual distribution143. Marissa, a college student and her father, a wealthy businessman, were each considering the purchase of a new automobile.As a college student with limited financial resources, Marissa feels that economy cars are all have essentially the same quality and only have minor differences in the features. She decided that the new mega dealership (over 1,000 cars on the lot (most in the economy class) provided the best place to start. With luck, she could drive one off that lot today. Marissa's father however, treats cars as a basic necessity. He doesn't care what he drives. He tells Merissa to buy two of whatever she gets (he'll call his bank to take care of the money for his).He buys a car like this every year (asking whomever he knows who's going car buying to pick up one for him (of whatever they are getting – price is no object) since he refuses to drive a ‘used' car. For Marissa, this automobile is a __homogeneous shopping____ product; for her father, the car is a ___a convenience good___________ product144. A new company introduces a new brand of a specialty product that's in the mature stage of the PLC. The product has a slow start as it competes head-on with its competition, but has such strong appeal after a short time hat it catches up fast then passes all other competitors. Eventually, discontinuous innovations take it out of vogue and its sales begin to fall. More and more competition erodes its market share. Soon, its hard for most people to remember if the product is still available. Later, most folks wouldn't know what kind of product you were talking about if you mentioned the brand to them. The most likely path this company experienced with respect to brand loyalty for this product from the moment the company's brand first appears on the market to its eventual demise is:? Assume the company makes no changes to the product from its i

Television Essay

Television has Made our Lifes Better Nowadays, television is our main source of news and current events around the world. It is indefinably the most popular media in society today. By watching TV,we are kept updated of the various events and dealings occurring around the world. It provides us with broadcasts of the news and weather stations and many more,therefore helping us not to be dropped back from the world of information. People need to be aware of whats going on around them and to keep on top of current affairs,and television allows us to do so.Without it we would be an outsider in society and totally cut off from the happenings in our local area as well as the political world(Palmer,2010). Not only this, but it helps us increase our feeling of humanity towards other people and provides us with crucial knowledge and information. This essay however will discuss both the positive and negatives roles television has in our lives today. Each positive aspect will contrast with a neg ative showing the different opinions.The essay will convey how television makes us more intelligent,assists us to lose weight,acts as a catalyst in the family home,provides us with knowledge how to do certain things and also how it is a great form of entertainment. On the otherhand we will see the downfalls television brings to society such as is it dumbing down our society? Is it making us gain wait rather than lose it? Are we abandoning are families to watch our favourite programmes or Is it just a waste of time?. These topics will all be seen throughout.Many people will agree that watching television makes people more intelligent for instance people that watch educational television such as documentaries,discovery channels,national geographic,science and history channels are very benefited, as it may encourage people who take an interest in them to make a career out of it. Educational TV does not only benefit adults but children aswel. Children can watch shows such as â€Å"Sesa me Street†,†Dora the Explorer†,â€Å"Indiego go†,â€Å"Bear in the Big Blue House† and many more which entertain them and educate them at the same time.Several programs and movies reguire a lot intelligence to follow and understand,these shows are very beneficial as they get our brains working and encourage us to look at things in different ways. In other programs we obtain information which we may not have known before. From watching TV we can learn something new everyday. However, in contrast to television being a great advantage to our intelligence levels, it is also argued that television is merely dumbing down our society. We need only watch some of Americas reality TV shows and we can see why its effecting our youth. A study conducted in 2005 and published in the Archives of Adolescent and Pediatric Medicine showed that kids who had their own television set scored lower on mathematics tests†Numerous other tests have supported this informat ion to make it almost clinically proven. Its very important to encourage our youth of today to read and get involved in other various arts which will help them with their academic studies. (Leong M. D. ,2008) Television is also very helpful in the form of excercising. When using exercise equipment such as an exercise bike or treadmill for example,we all know it can get very boring.This is where the TV comes in to play as it takes our mind-set from the running or power walking perhaps to that of the happenings on the television screen. We understand that reading is difficult because of the movement and therefore is less appealing. When we listen to the radio or our ipods, we are entertained but still our mind is not fully occupied as we have nothing to look at, this being the reason why the majority of gyms have televisions rather than radios. (Jennifer Wagner,2009) Another way in which television makes exercising a lot easier,are the exercise and workout videos which are available t o buy.This way you don’t have to spend as much money on gym membership fees or a personal trainer for that matter,you can just do it at home. (Palmer,2010. )On the otherhand,people may also argue the opposite to this point. As stated by Kristie Leong, she claims by sitting in front of the tv set actually makes you make on the pounds rather than lose it,†burning a paltry 68 calories per hour. Not exactly a formula for good health and fitness†. She also argues that the majority of people whilst watching television consume many high calorie foods,making matters even worse.Television is also a great way of representing togetherness. Its a simple reason for family to spend time together. Setting aside some hours specifically for family viewing encourages conversation,interaction and a certain sense of togetherness. Television brings many different conversation topics both in to a family home and work. It helps people who may have little in common, to talk and therefore acts as a good catalyst for family interaction(Keanney,2010). From time to time, something which occurred on TV can lead to discussions of something that happened in our own daily lifes hich is a great conversation starter. (Wagner,2009) Furthermore, this is not everyones frame of mind as many people believe that family life and interaction is negleacted beacause of television. It’s often the case that a family could sit in the one room for hours on end without actually speaking to each other. Sitting there like zombies totally engaged in whats happening on the TV and not even acknowledging each other. Not only that but many people,children in particular eat their dinners in front of the television screen.This means that conversation of a family around the dinner table is totally gone and if our youth do it,it doesn’t leave much hope for the future. (Banks,2008) Television has various benefits and another one being the useful way in which it tells you how to do certai n things. Whether it’s a cooking receipe you need,or how to arrange flowers in our gardens right as far as how to build a shed. There seems to be a channel to suit everyone. We can become very skilful in our everyday lifes by watching certain programs. Television is here to teach us and improve our ideas.Another point,â€Å"with cable channels such as HGTV and the Food Network, you can actually learn how to do almost anything to or for your home†. (Wagner,2009). Television helps us to broaden our knowledge of everyday life,teaching us right from wrong,and also the correct manner in which to act. It enhances our spiritual lifes in many ways. With the variety of language teaching programs we are provided with nowadays we are given the chance to learn any of the world’s most popular languages. For children in particular TV can be very enriching in their academic life.The History channel can expose children to people,places and cultures they would not have encounter ed otherwise. It engages them, and teaches them different ways of life all over the world. This can be very helpful for a childs development,introducing concepts which are both complex and intellectually stimulating. It encourages the child to be more aware of their surroundings, leading them to be more engaged and involved in classes that deal with those specific topics. (Keanney,2010). Dissimilarity,people argue that television is merely a waste of time.As Kristie mentions if people only knew the amount of time the waste watching television they would be shocked horribly. They could in fact make a list of more productive activites to do, for example spend time with family and friends,play a sport,take up a hobby or even test yourself by learning a new language. People discover there is a lot more to life than watching the latest happenings on the reality TV programmes. (Leong M. D. ,2008) Television is most definitely our greatest form of entertainment to date.With all the various types of programmes there is something to suit each individual. Comedy programmes for instance are a great source of entertainment,as they make us laugh and enjoy ourselves. As the saying goes â€Å"laughter is the best medicine. It has been discovered to lower blood pressure,increase circulation and so on†. With other programmes such as cartoons,discovery channels,movies,sports,weather and many more you will never be bored. The television can be seen as our companion when we are home alone with nothing to do. Without it we would be lost.For those who adore nature and like to watch scenery abroad but cannot afford to travel with recent circumstances,the television is a great source to just sit back,switch on a travel station and enjoy the beautiful nature and scenary of the world. (Mehta,2008). In contrast however, there are certain aspects to television which should not be broadcasted. A lot of television material is not properly monitored making it easier for inappropriate content to be shown on TV,for example violence or inappropriate sex scenes which should not be viewed by the public eye.Not only could this damage society but also our youth of today who need to be protected from such behaviour. (Kulkarni,2009) In conclusion,we can see how the positive aspects of television outweigh the negative. A lot more good comes from TV rather than bad but nevertheless,we are still aware of the negative. What it has done, is made peoples lifes change for the better providing people with more entertaining,exciting and in fact more educated lifes. It brings people together and is something all individuals can share and relate to.Its no doubt a great resource which has turned the world upside down for the better,opening a whole new outlook on life. Reference List: Palmer,B. Break Studios Contributing Writer(2010) â€Å"Benefits of Television†,(Made Manual Instructions for Life (www. mademan. com/mm/10-benefits-television. html) Leong,Kristie M. D,featured contributer in health and wellness(2008) â€Å"The Disadvantage of Television Viewing†,( http://voices. yahoo. com/the-disadvantages-television-viewing-) Wagner, J. (2009) â€Å"Top Ten Benefits of Watching Television† www. connectwithyourteens. net) Keanney,I (2010) â€Å"Advantages for Children to watch TV† (LIVESTRONG. com) Banks,A (2008) â€Å"Advantages and Disadvantages of Television† (http://www. fictionpress. com/s/2482693/1/advantages-and-disadvantages-of-television) Mehta,N (2008) â€Å"Advantages of Watching Television† (http://voices. yahoo. com/advantages-watching-television) Kulkarni,A(2009) â€Å"Advantages and Disadvantages of Television† (http://www. infobarrel. com/Advantages_and_Disadvantages_of_Television)